In one of the single most ambitious media projects in history, NBC presented more than 3,600 hours of broadcast coverage during the 17-day event. Viewers of NBC's coverage of the Beijing Olympic Games used their PCs and laptops to access 2,200 hours of video that they could play back on demand, as well as 3,000 hours of highlights, rewinds, encores and scoring results. Individuals are also watching video and viewing results on their smartphones. Here are some of the record-breaking NBCOlympics.com video traffic statistics:
- Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)
- Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)
- Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)
my comment So lets conclude, the number of viewers only doubled and they only viewed double the number of pages, but they clicked on 6 times more streams. The problem is that these numbers don't differentiate between live streaming and hosted video so the network impact isn't that clear. Secondly it is not clear if they used proxies and mirrors or embedded videos with it.