if you use a Google service for your website you need a privacy policy

"When you use any of the Google services, most of their terms require it. For example, under section 7 of Google Analytics Terms of Service, it states that all websites using this service must have a comprehensive privacy policy. It states that you must disclose that you are using cookies to collect the data and state that you are using Google’s services, such as Google Analytics.

 

 

There are numerous Google services that include the privacy policy requirement in their terms of use, including AdSense, AdWords, Maps/Google Earth. In other words, if you include a map of your business location on your website, according to Google’s terms, you are using one of Google’s services that require you to have a privacy policy.
http://www.startupsmart.com.au/leadership/legal-matters/no-privacy-policy-google-says-you-need-one/2014052912404.html

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