"After much careful research and strategic networking, the Victoria-based pair created a revolutionary piece of software which will provide producers and consumers a way to bypass the supermarkets altogether: the Open Food Network.
The Open Food Network is an online platform where farmers can sell their produce to consumers, either directly or through local food distribution enterprises such as community hubs and independent retailers. Co-founder Serenity Hill summarises their mission as “supporting a distributed system that can scale – to help people/independent businesses doing great stuff producing and distributing food to find each other, connect, and collaborate to make a bigger collective impact”. The website connects farmers with local distributors and customers, and streamlines the administrative aspects of tracking inventory and managing orders. Without this software the administrative barriers to both farmers and distribution hubs can be crippling to any local food enterprise.