"The US Federal Trade Commission (FTC) has charged TRUSTe, US-based provider of privacy certifications for online businesses, for deceiving consumers about its recertification program for companies’ privacy practices. The FTC Chairwoman, Edith Ramirez, said that “TRUSTe promised to hold companies accountable for protecting consumer privacy, but it fell short of that pledge. Self-regulation plays an important role in helping to protect consumers. But when companies fail to live up to their promises to consumers, the FTC will not hesitate to take action."
The FTC alleges that from 2006 until January 2013, TRUSTe failed to conduct annual re-certifications in over 1,000 cases, but its website informed consumers that companies holding TRUSTe Certified Privacy Seals receive recertification every year.
they have some explanation but whatever they say it ain't right and so it proves that if one wants to set up such a procedure than one needs to do it right