There is an action plan and it is in fact not bad if it in the first place would already be accepted as a basis by the different Maidan press operation who sometimes are having battles among themselves than cooperating
it is not a bad plan but it misses a few things
* the first thing to do is to agree on what will not be accepted as something that should be promoted (such as stupid open letters from the Right sector or accusations immediately after a provocation that it is the present government which is behind it, which wasn't the case) and what should absolutely be promoted (which are elections, democracy, transparancy) and the sentiments that should be overal influence the writings (we have come this far and we have lost many of our dear ones but we won't give up because we have never been this strong)
* there needs to be a better understanding of what the international press needs. The international press needs packaged video and information they can just copy-paste and re-use without thinking much as long as it looks like it rassembles some neutrality and the truth (this is why Russia Today is more a packaging tool than a real propaganda tool) - it is for example important that everyday there is a packaged english version of the most important events of that day and that needs to be ready some time before the principal news programmes in the countries you are targeting. One minute in the newsprogram reaches millions of viewers.
You also need to be sure that the story you want to come over, the facts you want to re-inforce time after time again are repeated time and time again, although not too obvious, too much propaganda kills propaganda
* because they want to seem neutral and objective western media want always to find speakers or commentators from both sides. From the Russian side it is not difficult as Russia Today does the work for them, but for the western side is is important that they can contact a central press research office that will not give them articles that are ready to copy but contacts and sources that in any case they should take into consideration when making an article. This is even more important for socalled specialised or quality media who always want to do some research - although not too much before writing.
* we are tweeting and blogging all the time but some-one will need to keep all the facts and events in a history organised by subject so anyone can look back - that person should also be responsable for immediatly archiving all the stuff that is posted on the internet before it is destroyed by censors (for example Russian videos in Ukraine)
* the last thing that is important is monitoring which websites, blogs and socalled independent institutions or media are tools of Russian propaganda - so when a journalist is researching his sources he can clearly place this kind of source in the russian side and not as a specialist or some-one neutral
* and let not forget dozens of provocations were dismantled online by specialists in military affairs who from the beginning could see that the prefabricated text couldn't be the truth because of the facts in the video and on the photo's