It is all over the Belgian press today. According to a poll by Smart Business 70% of the Belgian enterprises are blocking or filtering their internet access. Most are totally normal like porn and music, but there was some astonishment because nearly 1 in 3 is blocking social sites althogether or Facebook in particular. Aren't enterprises using Facebook for their networking ? Isn't Facebook what email was before ?
what the journalists and the specialist forgot to mention was that Facebook and ebay for that matter but I suppose there are other applications like that, are responsable for such a huge part of the network traffic (even if there are not so many users) that it just becomes necessary to block it if you don't have any bandwith to spare. The reason for this is that there are so many different applications, advertisements and other servers that need to be contacted before the user has collected his whole page that instead of one simple page you have in fact download a whole site. Secondly as they use their inclusion in all these sites as their means of advertising, their servers are being asked for download much more that any others so Facebook and some others are directly and permanently on the top of the list of the superusers. So the administrators become interested and just think about the big win of limiting or blocking facebook. Everybody will have enough space again and everything will go faster and for the rest there is not much else to do.
You could also block these sites during working hours but liberate them during the lunch break for example.
What can Facebook do about this evolution (except neglect it and lose all those working and spending users in those business networks).
First is make the pages and interactions with the main servers of Facebook lighter. I am sure there are some things that could be blocked or made much lighter. This could be resolved by clicking on an activate link or by adapting some scripts and page-layouts to make it all lighter and faster.
Secondly is to make the advertisements and 'badges' lighter and try not to make them so dependent on the central servers.
Thirdly is to make together with the proxy and security filtering firms a light and secure way of browsing facebook in which the information is central and all the games, vids and pics are blocked out.